Mark Bult Design: San Francisco, CA, Established 1988

Web design and development for small and large business, e-commerce, b2b, b2c, SAAS, and community websites. User experience design and usability testing.


Tuesday, February 20, 2007

UrbanBaby 1.5 redesign goes live

Update (May 10, 2008):
Imagine my surprise to see a flood of comments on a single post today. And such lovely comments they are. If only these commenters had paid attention to the date of the original fucking post.

Attention all you infuriated but obviously not very observant people: I am not the current art director for UrbanBaby and the new redesign launched in May 2008 has nothing to do with me.

This was my redesign (over a year ago, in 2007):


This is the new design (not by me):


So, if you hate the new design, not my problem. If you want to offer the folks at UrbanBaby some constructive feedback, I'm sure they'd like to hear it. Constructive.


Original post (February 20, 2007):
UrbanBaby is one of the three sites for which I'm the art director.

We've been working on a redesign for a while and it launched today, but at present it has only resurfaced three pagetypes: the homepage, the local landing pages, and the registration page. Contrast those with the old site design to get an idea of just how outdated this property looked before.

I'm pretty happy with it so far, although there are some significant problems with the CSS not matching the mockups I provided. At least, they're serious to me and anyone aesthetically astute enough to notice them.

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