Web 2.0 logos for 1.0 companies

There's a funny thread going on over at yayhooray, sort of a challenge to Web-2.0-ize some well-known corporate trademarks.
Web 2.0 companies have become pretty well-known already for a particular look, often exmplified by bright colors, soft, rounded fonts, and lots of shiny/glossy graphic effects.
Here's an earlier article by Font Shop International did on the typeface trends in Web 2.0 companies, and here's the now-famous Flickr set of Web 2.0 logos.
tags: design, web design, logos, branding, Web 2.0, humor
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